You can look for someone who makes ,000 a year, or ,000, or 0,000. Well, in one study published in the Journal of Economic Behavior & Organization, which crunched data from a popular Chinese online-dating website, male profiles with the highest income levels got 10 times more visits than the lowest.
Another study, co-authored by famed behavioral economist Dan Ariely, uncovered similar online-dating preferences."Men and women prefer a high-income partners over low-income partners," the authors wrote in the journal Quantitative Marketing and Economics.
By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.
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The highly detailed profiles and search functions also make it easy to zero in on promising users despite the crowded field, reviewers say.
If you consider yourself off-beat or simply want to get to know potential matches beyond a superficial level, reviewers say Ok can help you do that -- and for free.
Consider the hack of the extramarital affair website, Ashley Madison, for example.
While not all information shared on mainstream dating sites may be sensitive, some leaks can be devastating, exposing users to shaming or even blackmail.
Just because a service deals in intimate details does not mean 100% of those details remain hidden from public view.
Even those who do believe their information is secure and private should consider the potential impact of a data breach.At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates.First off, we are essentially estimating our own value (which may or may not be accurate), Adshade notes.At the same time we are estimating others' value, and whether they are likely to respond - or whether they are "out of our league."Then we are weighing interested suitors against the "opportunity costs" that there may be other, 'better' options still out there.Tinder objects to any accusations of leaky privacy controls, citing that the company considers information published on the platform as publicly available in profiles.