With liquidation sales, the main concern most often is not in deciding on the type of liquidation sale but in developing cost-effective promotional strategies.There are, however, practical solutions for promoting liquidation sales without breaking your advertising budget.A type of factory-packed direct premium—a reusable container that serves as a product package.
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In disfavor because of obvious negative connotation.
“Dealer premium” or “dealer incentive” has replaced it.
This last factor distinguishes sales promotion from other promotional mix tactics.
For example, unplanned purchases may be directly related to one or more sales promotion offers.
Conditions on which the free offer is made should be clearly stated.
An obsolete term (also “dealer loader”) for a dealer premium given with a specified product purchase.
Includes on-packs, in-packs and container premiums as well as those given separately.