Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Company officials say e Harmony paid Harris Interactive 0,000 to field the research.
More than a third of recent marriages in the USA started online, according to a study out Monday that presents more evidence of just how much technology has taken hold of our lives."Societally, we are going to increasingly meet more of our romantic partners online as we establish more of an online presence in terms of social media," says Caitlin Moldvay, a dating industry senior analyst for market research firm IBISWorld in Santa Monica, Calif.
"I do think mobile dating is going to be the main driver of this growth."The research, based on a survey of more than 19,000 individuals who married between 20, also found relationships that began online are slightly happier and less likely to split than those that started offline.
These couples tended to be happier in their relationships than couples who met offline, the researchers report this week in the journal Proceedings of the National Academy of Sciences.
"Our results indicate that of the continuing marriages, those in which respondents met their spouses online were rated as more satisfying than marriages that began in an offline meeting," said study researcher John Cacioppo, a psychologist at the University of Chicago.
Online romance In their survey of 19,131 people (just one person from each married couple participated), Cacioppo and his colleagues found 92 percent were still married in 2012, 7.44 percent were separated or divorced and about 0.5 percent were widowed.
Of the approximately one-third of married couples who met online, 45 percent met on online dating sites (the most popular were e Harmony and Match.com, which were responsible for half of the dating-site matches).
Findings, published in the journal Proceedings of the National Academy of Sciences, put the percentage of married couples that now meet online at almost 35% -- which gives what may be the first broad look at the overall percentage of new marriages that result from meeting online.
About 45% of couples met on dating sites; the rest met on online social networks, chat rooms, instant messaging or other online forums.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.