But while its tried and tested formula seems to work, a burgeoning app suggests that people are less shy and are willing to check for singles in their vicinity wherever they go, with the hope of a spontaneous date.
Using GPS technology to link singles near each other together, the service aims to bridge the gap between dating sites and real-life chance meetings, bringing back the face-to-face spontaneity of dating.
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Google reports that 1 in 10 online searches are dating related. Most dating sites cater to people looking for love, yet the majority of people want sex, even those who are married.
Fox News reports that 70 percent of married men admitted to cheating on their wives.
While an initial judgement of the service may be to compare it to something of a heterosexual Grindr - the tool that geographically links gay users, often for casual sex - Mr Klotz has found that his app has 'become much more main stream'.
The app may be the beginnings of some beautiful relationships - casual or otherwise - but there is of course the potential for a certain amount of abuse.
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