SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.The response was overwhelming: 500 registrations in less than 3 days, and over 250 very detailed comments.
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An added bonus is the astrological match feature, which determines your compatibility based on your sun sign (if that’s important to you).
As an American website with an international crowd, it might be a little harder to locate Canadian locals, but the profile-driven site makes up for that wider target audience.
But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made $153 million in Canada in 2014.
Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.
It has felt a bit strange, then, that the article which inspired Stitch doesn’t appear on the Stitch blog.
We thought it was high time we republished it here, updated to reflect what we’ve learned from the thousands of people who have registered for Stitch so far and told us their stories. We are all living decades longer than we once did, and are staying fitter, healthier (and in some cases, friskier) further into our wisdom years than ever before.
"It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin.
"The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.
Take the 2012 article Online Dating: A Critical Analysis From the Perspective of Psychological Science.
The study's authors sifted through decades of research about what makes people romantically compatible.
On Valentine's Day, some singles may be inspired to step up their dating game. Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.