The site was started in 2005 by an agricultural marketing specialist to help farm people who were having difficulty meeting dating prospects.
Farmers now has 200,000 members, of whom about 10 percent have entered serious ongoing relationships.
"You could work at a restaurant, or the feed store, but are looking for someone who has those values."Users pay $15.95 per month, or $49.95 for six months, to find a like-minded match on the service.
(Online dating is a billion-dollar industry: More 40 million Americans used an online dating service in 2011.)Miller's done some marketing at farm shows and local television ads (like the one with talking animals below), but said the steady rise has been mainly from word-of-mouth.
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Now, one that launched to cater to the kind of people who grow crops—Farmers Only.com—has reached a milestone.
Jerry Miller, a marketing executive who founded the site in 2005 after a divorced farm owner complained to him about a lack of like-minded people in her dating pool, says it has more than 200,000 subscribers."She said, 'I'm afraid I'm not going to meet anybody new—I know everybody in town,'" Miller recalled in a recent interview with Yahoo News.
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Farmers Only, which boasts members from all 50 states, has pockets of urban users, too.
"They grew up in the country and dream of moving back to country," he said.
Most of these can be found by conducting a search for farmer online dating services. She kindly provided information to address some of the common questions and fears of many single farmers and ranchers.