You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).
In fact, subject lines that include words that imply time sensitivity–like “urgent”, “breaking”, “important” or “alert”–are proven to increase email open rates.
There are a few different schools of thought when it comes to creating slam dunk subject lines.
I used the subject line above in a cold recruitment email and received a 70% open rate along with a 25% conversion rate.
Because it was a cold email, I made sure to tell the recipient where I came across their photos in the body of the email, followed by a quick introduction to the company.
I go through and delete all the unimportant emails so that when I get into the office, a fresh inbox awaits.
However, when I see a subject that catches my eye, I typically read that email right away. Social networks come and go, but email marketing has been and still is a great way to connect with, engage and convert your audience.
In other words: your subject lines have the power to make or break your email marketing campaigns.
The best way to write email subject lines that get opened (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles. In many ways, your email subject line is more important than your email body. Your subject line is your first (and maybe your last) impression on users.Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus.Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. The first thing I do when I wake up is grab my phone and check my email.Normally, on Hinge you're free to use whatever opening line you want — it shows you mutual friends and interests then gives you a blank canvas to write whatever you want.