e Bay suggest that you remove active content today for faster load times of your listings, optimisation for mobile devices and importantly a more secure marketplace. Historically sellers have used third party tools to add in functionality that e Bay simply didn’t have.
Fixed price listings actually work better for mobile users because they don't have to go through as many screens to make a purchase. Now this isn't to say that you should nix auctions all together, because some buyers do prefer auctions.
Just be aware that you may be missing mobile buyers who want a faster shopping experience.
You also get free image hosting for up to 20 product pictures per listing!
e Bay estimates as much as 40% of sales come from mobile buyers.
“Many tools and services include active content in features added to an item description or your e Bay Store, such as scrolling galleries, cross-merchandising widgets, drop-down menus and search-box functionality.” “In 2017, e Bay will limit use of active content in sellers’ listings and will provide more information about 2017 plans to limit active content later this year.” e Bay Active content includes – Java Script, Flash, plug-ins and form actions, which sellers usually use to enhance their listings and to power widgets, but it also comes with some security issues.
Common examples for active content are – “Scrolling galleries” of the sellers’ other items, live chat widgets, feedback widgets, search boxes, drop-down menus and more…
In October 2014, e Bay defended its use of active content.
e Bay’s Lynda Talgo said, “After a recent review of our processes and policies, we believe the benefits of allowing active content to our customers outweigh the extremely low likelihood of being exposed to them.” However…
Do you have to change your entire set-up just to be able to use Turbo Lister!?